TREATMENT # 1 by David Chodack  CORPORATE SPIES

The video opens against a backdrop of a large office building in broad daylight. A man or woman in his/her 40's or 50's dressed in a trench coat, a floppy hat and sunglasses, crawls on screen, followed by four or five men and women dressed the same way, moving in single file across the screen. The leader stops and takes out a map and explains to the others that they all know what their objective is: to spy on and if possible, interrogate the key managers who have been successfully stealing their company's key employees as well as to place audio visual spy devices. The leader then points out various "X"s  on the map, the precise office locations where their targets are to be found and tells them all to coordinate their watches. Then he/she reminds them that they will break into teams of two and meet back at the pre-arranged rendezvous with the vital information they are seeking as to how and why the target company and the target managers have been so successful at  recruiting and retaining key employees. This is a life and death mission with the very survival of their company at stake. One by one they all pledge to accomplish the goals or die trying. The scene then shifts to an office, where a manager is having a friendly meeting with an employee and dealing with the employee and the situation according to the TALENT principles. One of the corporate spies is standing in the office doorway with a big metal funnel to his ear, trying to look inconspicuous. The other spy is stationed just outside, as a lookout. This scene is repeated two or three times in different offices, one where the manager is dealing with a situation by phone, another where he/she is evaluating employee reports. Each manager is illustrating one of the TALENT principles. In one or more scenes Dr. Lynn ware is either dealing with a situation and/or giving a talk to a group of employees on the TALENT principles. The spies are listening in on ridiculous "high tech" equipment. Then the scene shifts to an interrogation center where the corporate spies are being questioned one-by-one about the management techniques and the responses to various problems and situations, that they overheard. This gives each of them a further chance to illustrate the TALENT principles, while their disbelieving bosses  -- including the man or woman from the first scene -- express shock and disbelief that it is all so simple,  and accuse them of lying. The bosses decide to go and see for themselves and so they organize another elaborate spy mission, only to discover that it is all just a matter of following Dr. Lynn Ware's TALENT principles and they could even hire Dr. Ware, instead of going through all this.











TREATMENT NUMBER TWO  by David Chodack  THE TV NEWS MAGAZINE

  The video opens with an anchor man/woman welcoming people to another episode of 21st Century, the news magazine for the 21st Century and Beyond. Tonight we're going to be talking about an amazing management phenomena that's sweeping the country. Believe it or not, in spite of the booming economy, some companies are actually retaining their key employees! Yes, it's an unbelievable claim in this tight job market, but apparently it's true and we're going to find out how they do it. Let's cut to you _____________ The action shifts to another person, an on-screen reporter, standing in front of a backdrop of office or an office building. They introduce themselves and then announce that yes, the XYZ Company actually claims to have cut the percentage of key employees who defect to other companies.  We're going to talk to the President and HR Director. They talk about Dr. Lynn Ware and the TALENT principles. The same scene is repeated a couple of times with different reporters  at different companies in different industries,  who give humorously exaggerated examples of how the TALENT principles helped them turn their companies around. Then finally, there is an interview with  Dr. Lynn Ware and  they conclude that yes, it actually is possible for companies to keep key employees even in the hottest employment markets and the TALENT principles really do work. Skepticism has turned to enthusiasm.  They start discussing how the TALENT p5rinciples could improve their show and begin implementing them on-air, without even realizing it.



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